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FISHMO got started back in 2014 when our founder, Pete Sommerfeldt, on a visit to Georgetown, DC, spotted a single brick atop a fireplace mantle with the word FISHMO stamped on it. Pete looked it up and learned that the acronym was originally coined by US Special Forces during the Vietnam War and stands for “Fuck It. Shit Happens. Move On.” It instantly stuck with Pete...

OUR STORY